Frequently Asked Questions
Have a question see if it is below. If not please contact us directly .
Some useful definitions:
Content Management System (CMS) - An easy to use tool that allows online editing of a website's content.
CSS - Cascading Style Sheets are used to create layouts and styling for elements throughout the website.
Design Elements - Reference to buttons, images, logos, and styling of elements on a page.
Facebook - An online social networking website.
Favicon - A small image (can be 32px by 32px) that is displayed on the left hand side in most browser's address bars beside the website URL. Is also displayed as the icon for bookmarks.
Fluid Design - A fluid design is a flexible design that can expand and contract to fit optimally in different browser sizes.
Google AdWords - An online tool used to build search and content network advertising campaigns on Google and its partner websites.
Google Content Network - An ad campaign on Google and its content network websites that focuses on placing text and display ads around relevant website content.
Google Search - An ad campaign on Google and its search partner websites that focuses on placing text ads in search results triggered by key words and phrases.
Indexing - When a search engine identifies the pages and content on a website and determines what to include in the search engines index.
Meta Tags - Descriptive html tags used to describe website pages and a website to search engines. Several standard tags are: Description, Keywords, Last Modified, Content Type, and Robots.
Organic Search Results - Unpaid search results that are triggered by using key words and phrases keyed into a search engine by a user. Increasing a websites position organically involves improving site content and development of quality in-bound links to your quality content. Many factors are used to determine your resulting position and these factors depend on the search engines algorithm.
Pay Per Click - Paid Internet advertising that is measured by the number of times an advertisement is clicked on.
PHP – The programming language to be used for all the custom features, database manipulating sections, and other areas where applicable.
Search Engine Optimisation (SEO) - Typically refers to how well a website is organically optimised for search engine results related to specific key words and phrases.
W3C.org Standards - The w3c.org validator and standards can be found on their website at http://www.w3c.org. The validation tools we recommend running are HTML Validator [http://validator.w3.org/] and CSS Validator [http://jigsaw.w3.org/css-validator/].
Web Skin - The layout and design of a website page.
